Mascara is an essential component in any woman’s make-up bag. Whether you have naturally long and curly eyelashes, or eyelashes that are short and straight, you probably wear mascara to enhance the appearance of your eyes. However, many women do not know how to apply mascara properly in order to achieve the long, thick, and voluptuous lashes they desire. Instead, they experiment with different types of mascaras that promise them the results they crave but can never seem to attain. You don’t have to be a make-up artist to notice a good make-up job versus a bad one. By acting as a frame to your eyes, mascara has the potential to completely transform the appearance of your eyelashes through increasing their volume and length while maintaining a natural look. When mascara is applied improperly, where the lashes are harshly clumped together, it can have the opposite effect and create a very fake and unattractive appearance. The good news is: clumpy lashes are completely avoidable! If you want long and lush lashes to get that sexy, chic look that brightens your eyes instead of weighs them down by appearing clumpy (also known as the “spider lash” look), follow these simple Do’s and Don’ts of mascara application:
Do’s of Applying Mascara to Avoid Clumping:
- Since clumps are usually the result of too much mascara being applied to the lashes, you can reduce the chances of clumping by removing excess mascara from the wand or brush (by wiping it on a tissue) before applying it to your lashes.
- Clean your mascara wand. It may sound silly, but mascara can go on clumpy if it has been sitting around for a while, unused. You can try to reduce this clumping upon application by washing your mascara wand with some eye make-up remover and drying it.
- Always apply your mascara starting from the lash base (closest to your eyelids) and working outward toward the tips of the eyelashes in one smooth motion (Hint: this works especially well on wet lashes!)
- Do the zig-zag! Another great way to help reduce mascara clumping is to zig-zag your mascara wand when applying your mascara. This is not to be confused with going backwards (from lash tips to lash base). Instead, try starting at the lash base and zig-zagging the mascara wand outward until you have reached the tips of your lashes. This helps to separate the lashes and reduces the chance of them sticking together in those unsightly clumps.
- If your mascara wand is already curved, you can ignore this tip. However, if you’re using a straight wand, and have trouble keeping a steady hand when applying mascara to your lashes, try bending the wand ever so slightly to conform to the shape of your lashes. This will help the mascara go on easier, and will reduce the amount of times you will have to re-apply it to those lashes you missed on the first swipe!
Don’ts of Applying Mascara (Methods That Create Clumping):
- We’ve all done it – the quick thrusting of the brush in and out of the mascara tube before applying it to our lashes. Pumping the wand like this is, by far, the most common mascara no-no! It’s almost as common as having to open your mouth when applying mascara to your eyelashes (though rest assured, this is not harmful nor does it cause clumping!) What many women don’t realize is that by pumping the wand, you are forcing air in and out of the mascara tube. This causes the mascara in the tube to dry out more quickly than it should, which in the end means having to purchase more mascara than necessary. Instead of pumping, gently insert the wand into the mascara tube, pull it out, and clean the excess mascara off the wand (by dabbing it with a tissue, for example), and then apply it to your lashes. You will get much better results doing it this way versus aggressively pumping it.
- Again, since most clumping is due to applying too much mascara, you want to be careful with how many coats you apply. If you’re heading out for an evening on the town with your girlfriends, you may want to apply more mascara than you would when you’re just going to the office to work, for instance. In situations such as these (nights out), applying more than one coat of mascara can be very sexy and can really brighten those eyes, but be cautious. If you’re going to put on more than one coat of mascara, be sure to do so before the first coat dries! This is crucial! The most common cause of “spider lashes” or mascara clumping is waiting too long in between coat applications. So make sure you are applying all coats at once, and don’t let the first coat dry before adding subsequent coats, or your result will be clumpy, tar-like looking lashes.
- Never, ever curl your eyelashes after you’ve applied mascara. If you must use an eyelash curler, do so before applying mascara. By curling those lashes after they’re already coated with mascara, you can actually damage them! Not to mention the curler will probably clump them together as well. There are also different types of mascaras that can do the curling for you, so if you’re set on the long, curly lash look, be sure to shop for mascara with extension and curling effects, such as Lashem’s Double Trouble Lash Mascara.
- Adding water, vegetable oil, or any other substance for that matter to your mascara when it’s running on the low side is a big mistake. First of all, tap water contains bacteria which can not only irritate your eyes, but can even cause some pretty nasty infections. Also, by adding any liquid substance to your mascara tube, you’re diluting it and therefore losing the bold color effect your mascara once used to provide. Plus, it’s just messy. If you’re that low on mascara, go buy another tube. It’s not worth the risk.
Don’t be afraid to mix mascaras!
- A good mascara will typically have two ends or two wands: one of which is a volumizing mascara (to give your lashes that extra boost and really make your eyes “pop”), and the other which is a lengthening mascara (to give your lashes that natural, yet instant, extension). When combined, the result is dramatic and bold with the long, thick, and voluptuous lashes you crave!
While it may seem like an attractive option to purchase a popular mascara brand you see advertised due to its particularly low price, try to avoid giving into this temptation. When it comes to make-up (especially eye make-up), you should consider investing in natural beauty products, including mascara that not only lengthens your lashes but also brightens your eyes by giving you that bold and beautiful look. If health is important to you, you probably do not cut corners with the foods you consume daily, so why cut corners when it comes to the make-up you apply to your face daily? Using cheap mascara is tempting because of the relatively low cost, but keep in mind: you get what you pay for! If you want a mascara that is not only long-lasting, but also defines, smoothes, and gives your lashes the maximum volume and length you desire, give Lashem’s Double Trouble Mascara a try! Our unique 2-in-1 formula both nourishes and hydrates your lashes by going on evenly and smoothly, without creating mascara clumps or that unattractive “spider lash” effect. We suggest using the volumizing mascara first, and then adding the finishing touches to your lashes with the lash lengthening fiber mascara to create that “Double Trouble” effect! Give Lashem’s 2-in-1 Double Trouble Mascara a try today, and let your lashes do the talking!