Classic Red Lipstick

Red Lips

Who doesn’t love a Red Lip? It’s sexy, bold, and it makes a statement all its own. With the fall and winter months upon us, this classic look becomes a beauty staple with many women incorporating a red pout into their makeup applications. Finding the perfect red lipstick that complements your skin tone and personality is as personal as finding your perfect fragrance. Just as there is a science to determining your perfect foundation, selecting your most flattering red lip can require a (fun) process of trial and error, but the reward is oh so fabulous.

Fair Skin Tones
Vibrant blue-based cherry reds work amazingly well against fair complexions. They contrast perfectly with pink undertones for a youthful and vibrant look that brightens your smile. In need of a sophisticated lip to take you from day to night? Opt for a rich cranberry shade that slightly warms fair skin complexions providing the perfect amount of seduction.
Suggested Lipsticks – NARS Lipstick in Red Lizard, Clinique High Impact Lip Colour SPF 15 in Sassy Spice, and MAC Lipstick in Ruby Woo

Medium Skin Tones
You lucky ladies! Virtually any shade of red compliments your coloring exquisitely. True reds, cranberry shades, and pink-based reds flatter your complexion the best.
Suggested Lipsticks – Clarins Rouge Prodige True-Hold Colour & Shine Lipstick in Blackberry, Illamasqua Lipstick in Blace, and Smashbox Be Legendary Lipstick

Dark Skin Tones
Rich blue undertones are extremely flattering against dark complexions. Rich and elegant maroon shades offer a sophisticated look. If a fun and youthful look is what you’re after, select a raspberry hue. The playful pink pops perfectly against dark skin tones.
Suggested Lipsticks – Nars in Tanganyka, Wet n Wild Megalast Lip Color in Cherry Picking, and Lancome Rouge in Love “Rouge Valentine” SPF 15

What’s your favorite red lipstick? Let us know by using #LashemRedLips!

Star Style: Jennifer Lawrence

J.Law

As her career continues to catapult her into super stardom, It Girl Jennifer Lawrence’s style evolution into a fashion icon continues to rise as well. From her stunning red carpet looks to her effortlessly chic every day ensembles, she is easily one of the best dressed (and looking) women in Hollywood today. If you’re one of the many who look to J. Law for style inspiration, the following tips will change your life!

Skin: Her picture perfect skin (sans makeup) is similar to that of a porcelain doll. Cleansing oils and only wearing makeup when “absolutely necessary” are J. Law’s flawless face secrets. She also attributes her healthy glowing skin to bathing in organic bath salts. An extremely beneficial detox for the skin, they help open up your pores and eradicate the hard to get dirt, grime, sweat, and toxins. Not to mention you emerge de-bloated.

Hair: “A woman who cuts her hair is about to change her life.” – Coco Chanel. When J. Law chopped of her enviable luscious locks in exchange for a fresh and edgy pixie, everyone took heed. The “Jennifer Lawrence” pixie became one of the most sought after looks of the season. The beauty of the sassy pixie is that there are variations of the hairstyle that will compliment every head shape. This means you too can look as fabulous as Ms. Lawrence.

Flawless Face: To achieve Jennifer’s natural, yet flawless finish, her makeup artists’ go to foundation is Make Up For Ever’s HD Invisible Cover Foundation, an oil-free medium coverage liquid foundation (available in over 35 shades, so there is a hue that is perfect for your complexion.) To exaggerate beautiful cheekbones, apply MAC Sculpting Powder, followed by Make Up For Ever liquid cheek colors. To re-create her fresh 2013 People’s Choice Awards glam, combine well-blended grey iridescent shadow with a youthful pink pout. Complete the look with two coats of LASHEM Double Trouble Mascara.

Signature Style: Jennifer Lawrence’s uncanny ability to fabulously pull off any look makes her every designer’s dream. Her stunning red-carpet looks range from haute couture gowns and sultry silhouettes, to classic lace looks and eclectic prints. On her “days off”, J. Law’s ensembles can be described as effortless chic casual & cool. Throw on mid-rise skinny jeans, a cropped knit sweater, wide brimmed fedora (all in neutrals), and aviators to complete your J. Law on-the-go look.

Do you have any looks inspired by Jennifer Lawrence? We’d love to see them! Tag us on social media using #LashemFashion.

Fall 2014′s Best Nail Trends

Nails for Fall

Nails are a woman’s finest accessory. Recently, we’ve become more manicure-obsessed than ever with red carpets featuring “mani-cams”, which showcases the celebs’ nail fashion just as much as their ensembles. Nail trends today cover looks ranging from subtle glam manis to over the top glitter and rhinestones; so whatever nail look you fancy, you’re covered. Fall 2014 features the following fabulous nail polish shades:

1. Rich Berry Reds- Gorgeous ruby jewel tones provide the perfect dose of glamour. They’re also appropriate for women of all ages and skin tones.
Recommended Color – OPI Nordic Nail Lacquer Collection In Thank Glogg It’s Friday

2. Dark Chocolates – Beautiful brown shades are BACK with a vengeance this fall. These rich neutral hues are perfect for any skin tone.
Recommended Color – Laura Mercier Nail Lacquer in Coco Suede

3. Royal Purples – Give your nails a little Purple Reign this season. Deep plums, sparkle-infused amethysts, and vibrant violets are on the menu.
Recommended Color – RGB Plum

4. Shiny Metallics – Chromed-out silvers, golds and coppers are fun & glamorous, and make a fashion statement all their own.
Recommended Color – Essie ‘Mirror Metallics – No Place Like Chrome’ Nail Polish

5. Moody Navy – Blue is the New Black with these classic hues that give the perfect hint of drama. Opt for a darker version to sex up your mani.
Recommended color – Zoya Entice Collection In Ryan

These are our favorite nail colors this fall. What’s your fall favorite nail color? Let us know by using #LashemNails!

What’s Your Skin Type?

Skin

In order to attain the skin of your dreams, you must identify and understand your skin type. The four basic skin types are Normal, Oily, Dry, & Sensitive.

Your skin may be Normal if…
1. You rarely experience breakouts and are relatively blemish free
2. You have no issues with skin sensitivity
3. Your pores aren’t visible (or enlarged)
4. Your skin is smooth and firm to touch

Your skin may be Oily if…
1. Your pores are visible and enlarged
2. Your skin’s surface is shiny and feels greasy to touch
3. Your skin appears to be coarse and thick
4. You experience breakouts consisting of blackheads, whiteheads, and/or other blemishes

Your skin many be Dry if…
1. Your skin has a dull appearance
2. Your skin has less elasticity
3. Your skin has more visible lines
4. Your skin often feels tight or mildly uncomfortable (especially after cleansing)

Your skin may be Sensitive if…
1. You experience itchy, blushes, hives and/or bumps when you use certain products
2. You experience tightness after you’ve cleansed your face
3. Your skin reacts to weather conditions
4. Your skin shows signs of premature aging such as wrinkling

Once you have determined your skin type, the next step is to confirm that you are using the proper skin care regimen. Depending upon the characteristics of your skin type, you may need to also adjust your diet. You may need to consume more or less of certain types of food to improve your skin’s condition.

Let us know what your skin type is! Tag us on social media by using #LashemSkinTypes.

2014 Fall Fashion Trends

2014 Fall Fashion

Fall fashion offers the most fabulous, yet versatile wardrobe options of all the seasons. The air is slightly chilled, but the weather is still warm enough to flaunt your stylish duds without having to bundle up in overbearing outerwear. If you live on the west coast like yours truly, you get the blessing of an “extended fall season” and skip the wintry weather entirely. The following staples are oh so necessary for your fabulous fall wardrobe.

1. The Denim Jacket – This classic and extremely versatile piece is a definite must-have. Pair with a cotton maxi dress and loafers for running errands, or throw it on with a leather pencil skirt and stilettos for happy hour. The ensemble possibilities are endless with this one jacket!

2. The Fierce Matte Red Lip – The fierce matte red lip is fabulous and flattering on women of all complexions and ages. Its subtle drama makes it the perfect accessory to a fashion forward fall ensemble. Pair with luscious lashes and fresh natural looking makeup for perfection.

3. Knee-High Boot – From flat riding boots to sexy suede high heel versions, the knee-high boot is fall fashion necessity. They take an outfit from basic to fabulous instantly with their stylish look and sex appeal.The boots can be rocked with a pair of skinny pants or dress for a runway ready look.

4. Chunky Knit Sweater – Comfy meets Chic with the season’s most popular staple. This year cropped versions are all the rage with variations being featured at Fashion Week and on celebrities and well-known fashionistas. Whatever the style, you can’t go wrong with the chunky knit sweater!

5. Floppy Brim Fedora – Fedoras are the go-to headwear for women and men alike this season. This stylish timeless hat is the perfect accessory for the fashionista on the go! Style Tip – they’re awesome for those “not-so-good’ hair and/or makeup free days!

Show us your best fall looks! Tag us on social media using #LashemFallLooks.

How To Lengthen Your Eyelashes

Eyelashes

There is nothing more sultry and sexy than show stopping lashes. If you’re anything like me, and most of the women I know, you’ve fallen for the false promises of beauty companies’ advertisements. These claim that you can achieve lashes similar to those of the gorgeous model in the ad, simply by loading on their mascaras.

What they don’t tell you is that the model is wearing false lashes 100% of the time. While false lashes are an easy cure to your lash cravings, they offer only a temporary satisfaction, and can be damaging to your natural lashes if not cared for properly.

This is why many celebrities and everyday girls alike have opted to indulge in lash serums in recent years allowing them to ditch lash extensions, individual faux lashes, and faux lash strips once and for all.

LASHEM Lash Enhancing Serum is clinically proven, all natural, and one of the best on the market today. Nervous about putting lash serum to the test based on negative claims you’ve heard? Well I debunk a few of those myths below.

MYTH: Lash Serums will cause blindness.
TRUTH: LASHEM Lash Enhancing Serum is Prostaglandin-free. Reported cases of blurred vision have been reported from consumers who use brands containing prostaglandin, and who have had eye problems prior to use.

MYTH: You must use lash serum for months to see results.
TRUTH: Claims prove that ONE application to the lash line per day produces noticeable results in 6 weeks or less!

MYTH: I have to use this stuff forever! It’s on the pricey side!
TRUTH: Once your desired results are achieved, reduce use to 2-3 times per week to maintain your look. Far less maintenance and expensive, than lash extensions.

MYTH: I hear lash serums leave the lashes feeling brittle and/or hard.
TRUTH: LASHEM Lash Enhancing Serum contains a powerful combination of peptides, nutrients, and vitamins that are distributed throughout the hair follicle during application to fully revitalize and nourish lashes.

To learn more about LASHEM Lash Enhancing Serum and other LASHEM products, visit us at Lashem.com.

How To Do The Basic At-Home Facial

Spa Treatement Lashem

If you’re anything like me, Friday nights aren’t what they used to be. After a long exhausting week, getting glammed up and hitting the town is the furthest thing from my mind. Instead, I use that glorious evening to wind down and partake in a little self-indulging. After a glass of merlot, I slip into my favorite silk robe and give myself an at-home facial. What better way to (literally) wash away the stress of the week and prepare your skin for the fabulous weekend ahead?

1. The First Step is to CLEANSE. With the skin-appropriate cleanser of your choice gently wash away all impurities (dirt & oil) from your face and neck. Use upward and outward strokes when massaging the product into your skin.

2. Once the skin is fresh and clean I then EXFOLIATE. Exfoliating is extremely necessary because it removes the dead skin cells on the top layer of the skin and unblocks your pores. Opt for all natural DIY exfoliators that can be made using ingredients found in your kitchen.

3. After exfoliation is complete I STEAM my face using the RejuvaMist Ionic Facial Steamer. Face steaming is essential because the process softens the skin, improves circulation, increases perspiration, promotes sebum expression, and promotes better product penetration. And did I forget to mention the fabulous anti-aging benefits!

4. Next, apply the MASK of your choice to your face and neck. I prefer to switch up the type of mask based on the specific skin issues I’m experiencing, or the type of mood I’m in. Homemade masks can be whipped up in your kitchen in a matter of minutes using fresh, natural products. If you’re not the DIY type of girl, there are plenty of great masks to choose from.

5. The final step is to MOISTURIZE. This step is actually broken down into three steps for me – Serum/Oil, Overnight Cream & Eye Cream. Using both the serum and overnight cream aren’t absolutely necessary, one or the other, or a product that provides all the necessary benefits is fine. However I never skip out on 3 IN 1 EYE Bright by LASHEM. It smoothens, brightens, & firms my eyes as I sleep.

Once your spa night at home is complete. Kick back and continue to bask in relaxation. Hey, you deserve it.

Get Cara Delevingne’s Signature Beauty Look

Cara DelevingneThe eccentric style and lush eyebrows of British supermodel Cara Delevingne
has captured the glam world’s attention. And why not? In a midst of hi-fashion celebs and classy supermodels, her streetsmart and carefree disposition just seem to break the monotony of the red carpet.

Here are four ways you can try the Delevingne-look using your makeup at home. Brace yourselves, and get your hands dirty pulling ideas from this amazing model’s style file!

1. The Eyebrow Trick

Nothing is more iconic than Cara Delevingne’s heavy, untamed brows! If you want to have ‘em, then start ditching the tweezers and get a tinted brow gel. Generously brush the uneven portions of your brows until they look strong and consistent. We know, it’s hard to copy… but at least making the fullest out of the strands you have can do the trick. Don’t have naturally thick eyebrows? You can try our lash enhancing serum to grow more strands in a matter of weeks.

2. Smokey Eyes and Deep Black Mascara

Cara’s eyes are as expressive as they can be because of glitter-shot lids and velvet black mascara. For starters, you must find good metallic makeup that will match your skin color, preferably midnight tones like grey, blue, and violet.

As for the lashes, use the blackest of black mascaras like our Double Trouble Mascara. It’s okay to be picky with this kind of makeup, as you need to find something that has superb lengthening and volumizing properties so you can match Cara’s expressive, punk lashes.

3. Nude Lips

Since Cara’s signature look is in her eyes, it’s better to play down the lips by selecting nude hues instead of bright colors. Be cautious with using striking colors like red. Your going to stun people with your eyes, so you don’t want to showcase your lips. As a rule of thumb, mauves and deep plums are good, but avoid the sunny oranges and hot pinks.

4. Beach Wavy Hair

If styling your hair is an inconvenience, here’s some great news: you don’t have to spend much time tidying it up if you’re going for the Cara look. Beach wavy hair will only take you about five minutes to copy. Find a good hair mousse or beach spray, squeeze a handful and apply like you don’t care. Sure, you can comb it out, but don’t overdo it. The unruly blond locks is just part of the playful charm we’re trying to bring out.

Finally, you can use a punk jacket and skin-tight jeans to match the powerful makeup. Now you’re free to roam the streets and go crazy for the next night out! Don’t forget to tweet us your favorite Cara-inspired fashion look @Lashem before you go!

 FEATURED PRODUCT
Double Trouble Mascara $20

Double Trouble Mascara

How To Get The Perfect Eyebrows

Here at Lashem, we can’t stress how important eyebrows are. They contribute a lot to our current culture today: beauty, nonverbal communication and individual appearance.

We know that creating the perfect eyebrows takes practice. Whether you prefer them thick or thin, we’ve devised a simple cheat sheet below, using Lashem’s Color Strokes Brow Tint and Lift.

Perfect Eyebrows

That’s it, you’re all done. Show us your brows, ladies! Are you going big and bold, or thin and pointy? Tag us at #LashemBrows!